Magic Johnson - A Basketball Legend - HIV Awareness - Inspirational Speaker

Magic Johnson, Jr.

A Basketball Legend

About Earvin Magic Johnson
Having achieved every imaginable goal from a player's perspective, Earvin "Magic" Johnson embarked on another basketball-related ambition in 1994 when he began his first year as the Lakers' vice president.

Magic's illustrious playing career, which consisted of hundreds of highlights, is most accurately summarized in a single word – winner. He was the guiding force behind championship-winning teams at every conceivable level including high school, college and professional. He was also on a team that captured an Olympic Gold Medal.

During his 12-year NBA career, he led the Lakers to five NBA championships (1980, 1982, 1985, 1987 and 1988) and nine appearances in the NBA Finals. He was named the NBA's "Most Valuable Player" on three occasions (1987, 1989 and 1990), NBA Finals MVP three times (1980, 1982 and 1987), earned All-NBA First Team honors nine times, participated in 11 All-Star Games and concluded his career as the league's all-time assist leader.

After announcing his retirement from the NBA on November 7, 1991, due to the HIV virus, Magic's immense popularity resulted in his being voted as a starter in the 1992 All-Star Game, during which he promptly earned MVP honors. Later that year, he became a member of the 1992 United States gold-medal winning Olympic basketball team in Barcelona. He retired ranked among the Lakers' all-time leaders in virtually every statistical category, averaging 19.7 points, 11.4 assists and 7.3 rebounds in 874 career regular season contests.

While Magic may be best known for his prowess on the basketball court, he is also an entrepreneur with multi-faceted business interests. His latest venture, Johnson Development Corporation, develops commercial property in long-neglected minority urban and suburban neighborhoods. He is building new, state-of-the-art multiplex theaters under the marquee name "Magic Johnson Theaters" with partner Sony Entertainment, and shopping centers featuring supermarkets and other retail space. His additional entities include Magic Johnson T's, an official T-shirt licensee of the NBA, NFL, NHL and NCAA; and Magic Johnson All-Star Camps, which operate youth and adult basketball camps in Southern California and Hawaii.

Earvin Magic Johnson, Jr. may be known for his legendary basketball career, but today the 41-year-old directs his efforts toward another lasting legacy — his growing business empire, Magic Johnson Enterprises (MJE).

From offices in Beverly Hills, Magic Johnson oversees a variety of subsidiaries of MJE including Johnson Development Corporation, Magic Johnson Theatres, Magic Johnson All-Star Camps, Magic Johnson T's, and his latest venture, Magic Johnson Entertainment.

The Magic Johnson philosophy is that all business ventures must have a redeeming social value.

Thus, Magic Johnson Development Corporation has devoted its efforts toward revitalizing urban shopping centers by bringing employment opportunities and stimulating economic growth for future economic investment.

Social responsibility means giving back to the community. As important as creating a business legacy is Magic Johnson's legacy of charitable and community activities.

In 1991, he founded the Magic Johnson Foundation, a non-profit organization which directs its efforts toward the health, educational, and social needs of inner city youth.

Speaking to audiences as an athlete, an entrepreneur and an HIV survivor, Magic's presentation is captivating and inspiring.

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