Magic Johnson, Jr.
Earvin Magic Johnson
Having achieved every
imaginable goal from a player's perspective, Earvin
"Magic" Johnson embarked on another
basketball-related ambition in 1994 when he began his first
year as the Lakers' vice president.
Magic's illustrious playing
career, which consisted of hundreds of highlights, is most
accurately summarized in a single word – winner. He was the
guiding force behind championship-winning teams at every
conceivable level including high school, college and
professional. He was also on a team that captured an Olympic
During his 12-year NBA career,
he led the Lakers to five NBA championships (1980, 1982, 1985,
1987 and 1988) and nine appearances in the NBA Finals. He was
named the NBA's "Most Valuable Player" on three
occasions (1987, 1989 and 1990), NBA Finals MVP three times
(1980, 1982 and 1987), earned All-NBA First Team honors nine
times, participated in 11 All-Star Games and concluded his
career as the league's all-time assist leader.
After announcing his retirement
from the NBA on November 7, 1991, due to the HIV virus,
Magic's immense popularity resulted in his being voted as a
starter in the 1992 All-Star Game, during which he promptly
earned MVP honors. Later that year, he became a member of the
1992 United States gold-medal winning Olympic basketball team
in Barcelona. He retired ranked among the Lakers' all-time
leaders in virtually every statistical category, averaging
19.7 points, 11.4 assists and 7.3 rebounds in 874 career
regular season contests.
While Magic may be best known
for his prowess on the basketball court, he is also an
entrepreneur with multi-faceted business interests. His latest
venture, Johnson Development Corporation, develops commercial
property in long-neglected minority urban and suburban
neighborhoods. He is building new, state-of-the-art multiplex
theaters under the marquee name "Magic Johnson
Theaters" with partner Sony Entertainment, and shopping
centers featuring supermarkets and other retail space. His
additional entities include Magic Johnson T's, an official
T-shirt licensee of the NBA, NFL, NHL and NCAA; and Magic
Johnson All-Star Camps, which operate youth and adult
basketball camps in Southern California and Hawaii.
Earvin Magic Johnson, Jr. may
be known for his legendary basketball career, but today the
41-year-old directs his efforts toward another lasting legacy
— his growing business empire, Magic Johnson Enterprises (MJE).
From offices in Beverly Hills,
Magic Johnson oversees a variety of subsidiaries of MJE
including Johnson Development Corporation, Magic Johnson
Theatres, Magic Johnson All-Star Camps, Magic Johnson T's, and
his latest venture, Magic Johnson Entertainment.
The Magic Johnson philosophy is
that all business ventures must have a redeeming social value.
Thus, Magic Johnson Development
Corporation has devoted its efforts toward revitalizing urban
shopping centers by bringing employment opportunities and
stimulating economic growth for future economic investment.
Social responsibility means
giving back to the community. As important as creating a
business legacy is Magic Johnson's legacy of charitable and
In 1991, he founded the Magic
Johnson Foundation, a non-profit organization which directs
its efforts toward the health, educational, and social needs
of inner city youth.
Speaking to audiences as an
athlete, an entrepreneur and an HIV survivor, Magic's
presentation is captivating and inspiring.
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