PHILIPPA GAMSE - Cyber Speaker!

Philippa Gamse

Getting It Right From The Start

About Philippa Gamse
Philippa Gamse is an internationally recognized e-commerce expert and professional speaker. She helps her audiences develop business and marketing tools and strategies to gain maximum competitive advantage. She has extensive corporate both in Europe and the US, ideally positioning her to interpret our increasingly global market place.

Philippa explains complex technological concepts in a non-jargon, user-friendly manner. She brings to her clients and audiences a continuously growing body of knowledge about emerging technologies, their integration with existing “real-world” strategies, and their effect on marketing, public relations and customer service techniques.

Philippa Gamse talks about "the Internet in English" That means no geek-speak. Originally from Britain, Philippa has a delightful dry wit as well. Her style is direct and practical - bringing you “the Internet beyond the hype." She is also entertaining, informative, and totally interactive.

Philippa's individually customized programs cover all aspects of Internet business strategy, online marketing and public relations, effective e-commerce and customer service.

SAMPLE PROGRAM TOPICS

Growing your Business in CyberSpace

Online business strategy and effective Internet marketing:

Defining your strategy and setting your goals; prioritizing investments; impacting all your markets; effective Web site promotion; analyzing your traffic; adding value for existing customers; appropriate direct mail campaigns.

"I was very impressed by your presentation at the Exhibitor Show 2001", Bill Perttula, PhD, Chair, Marketing Department San Francisco State University.

Discerning CyberTraffic for Fame and Fortune

Interpreting your Web traffic patterns:

Understanding your traffic log analysis - what do all the numbers and graphs really tell you?; identifying the key implications for your business; designing and implementing strategic responses.

"Thank you for the most informative session of the conference" (ASAE M&T conference, 2000)
Daniel Benson, Golf Course Superintendents Association

What's Hot, and What's Not . . .

Happenings and trends in e-commerce:

A constantly updated program looking at the latest news around Internet business and your industry - what's in, what's out, what to do, what to avoid . . . whether you're business to business, or business to consumer (or both!)

"You certainly asked more questions of us than you answered. I liked that!"
(Young Presidents Organization, 2001) Tom Schmidt, Ed Schmidt Autos

Customers, Clients and Communities

Customer relationship management:

Delivering extraordinary added value to your visitors; distinguishing yourself from the competition; understanding metrics to anticipate their needs; online customer service and retention techniques, using your Web site and e-mail.

"Your professional and engaging presentation style was highly appreciated" (e-comWorld 2000 Congress, Germany, 2000) Simone Ern, Congress Manager

PRofiting from Publicity:

Public relations on the Internet

Integrating your public relations both online and offline; finding the right outlets; writing a good pitch; developing online press releases; getting exposure on Internet radio shows; creating the online buzz.

"We all enjoyed your program at the RE/MAX convention. You presented us with a lot of very valuable information"
(RE/MAX of N. Illinois, 1999) Sandra Baskin, RE/MAX Affiliates

Mining the Virtual Gold

Effective research techniques:

Finding information on the Web; introduction to the different search engines and directories; building your search; evaluating sources; managing bookmarks; e-mail research.

"It's nice to actually learn something AND have a good time!" (Tennessee Society of Association Executives, 2000) Trish Patterson, Tennessee Credit Union League

KEYNOTE FEE CATEGORY: $5,000 *

* Honorarium can vary depending on presentation length, distance to venue and many other factors. All fees are plus travel expenses and subject to change, so please call for an exact quote.

speakers@sterlingspeakers.com