Scott Deming - Branding and the Ultimate Customer Service

Scott Deming

The Brand Who Cried Wolf:
Deliver On Your Company's Promise
and Create Customers for Life

About Scott Deming
Scott Deming is a unique speaker with a compelling style. His presentations captivate, motivate and accelerate audiences to a new level of passion and commitment to delivering the Ultimate Customer Experience. And, his programs and processes help companies to achieve their Powerful, Emotional Brand.

In 1983, Scott Deming started his own marketing and advertising company-RCI, which eventually grew into a multi-million dollar organization servicing Fortune 500 companies and many other medium to large corporations across the country. Scott and his firm helped their clients successfully grow their businesses and beat their competition with what could be considered (by the conservative competition) as renegade branding, sales, customer service, and communications programs.

Not surprisingly, it was this very same progressive thinking that helped Scott's firm realize uncommon growth and success over a twenty plus year period and achieve many awards, such as The Business Journal's "Most Inspiring Business of the Year". Unlike many agency and branding professionals, Scott Deming knew early on in his career that great advertising alone was not going to build and sustain a powerful brand. Advertising was merely an awareness vehicle. If his clients were to truly grow their companies and create a powerful, emotional brand, they would do so by focusing more on relationships. They would do so by creating the ultimate customer experience and turning each and every customer into an evangelist.

Scott Deming's "in the trenches" experience taught him the hard way how to create services, programs and relationships so unique that his own staff, vendors and customers rewarded him with the ultimate prize - Unwavering Loyalty. And now with a style and energy unlike any other, he teaches these successful techniques to corporations like Verizon Wireless; Wells Fargo; Okidata; USAA; GlaxoSmithKline; UTC Carrier; Servpro Industries and many others.

After a series of keynote presentations for Verizon Wireless' kickoff meetings, associate marketing director Kevin Schiller wrote - "Thank you for delivering the most energetic, captivating, entertaining and meaningful presentations these groups have ever witnessed. You're a pro's pro!"

Scott Deming's programs and unique presentations have appeared on television and radio shows, newspapers and regional and national magazines and trade publications. He has written articles on the topics of brand building and creating the ultimate customer experience for numerous magazines - including Entrepreneur Magazine.

Scott Deming's Keynote and Seminar Topics include:

Creating the Ultimate Customer Experience
Huge Results from Tiny Causes
Turning Your Customers into Evangelists
Creating that Powerful, Emotional Brand
Understanding Trends to Predict the Future
We're Not as Great as We Think We Are

Preview A Sampling of Video Clips

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The Brand Who Cried Wolf by Scott Deming shows management, operations, sales, marketing, and customer service people how to combine forces to deliver brand-expanding, blockbuster customer service that creates "Customers for Life"! Stressing a reliance on the simple values and beliefs we learn as children, Scott Deming argues that customer service is simple when we treat customers with the same sort of values we appreciate.

For marketing and customer-service professionals, this book explains how to redefine a brand, change perspective for consistent positive customer interactions, create powerful emotional experiences for customers, turn customers into positive PR agents, become a solution rather than a choice, use word of mouth to build brand, and much more.

Why Not Mix Business with Pleasure!
To make a truly powerful impact on your group, Scott delivers your important business message in a unique, entertaining and memorable way. Your people will never forget the presentation content because no one dozes or even drifts during one of Scott Deming’s presentations! Scott helps the audience to get a better picture of some of the business concepts by utilizing mental puzzle solving and high energy audience participation, and drawing a very visual and stunning analogy. Seriously Unforgettable!

He integrates bottom-line and life changing business content with passion, humor and audience participation to deliver a presentation like you've never seen before. Discover what thousands of people from hundreds of companies have already experienced at your next event with Scott Deming.

Additionally, Scott is a founder and Board of Directors member for Service Nation and Service Roundtable – the largest independent contractor service group in the world, headquartered in Dallas, TX. Scott also sits on the Board of Trustees for the Leukemia and Lymphoma Society and is on several other marketing and communications boards for charitable organizations such as The Children’s Miracle Network, The Central NY Center for Children’s Cancer and Blood Disorders and Upstate Medical Center awareness committee for a new Children’s Hospital.

Scott’s company has received numerous awards, including The Business Journal’s business of the month and Most Inspiring Business of 2000.

Scott is a member of the PEA, Psychic Entertainers Association – a worldwide organization of the best minds in mentalism, committed to preserving and enhancing the art of psychic entertainment.

Scott is a proud member of the National Speakers Association.

KEYNOTE FEE CATEGORY: $7,500 *

* Honorarium can vary depending on presentation length, distance to venue and many other factors. All fees are plus travel expenses and subject to change, so please call for an exact quote.

speakers@sterlingspeakers.com